With the increasing demand in today’s marketing business, it has become necessary to know the opinion of the public or group of people. Focus group is one such thing which is extensively done to discuss a given issue or issues of interest that comprises targeted respondents (around 8 to 10 participants) and a moderator. The interactive group setting encourages the participants to speak freely and give them proper response for the related questions. Whatever be the industry sector, focus group discussion provides valuable feedback. It allows the companies to improve their product or services. Focus group is generally used in the business and medical field for planning, marketing, or evolution.
Focus group variant includes:
Teleconference focus group: carry out through telephone network
Dueling moderator focus group: while discussion two moderate takes opposite sides
Client’s participant focus group: In group discussion client’s representative participant
Mini focus group: minimum 4 to 5 participants are participated
Online focus group: conducted via the internet
Respondent moderator focus group: one or more of respondent are asked to act as a temporary moderator
Focus group transcription service is about converting the conversation of group discussions like interviews, meeting, seminars etc, into written documents with good usage of language as well as format .In order to produce a good quality of transcript. A moderator should keep in mind a few points while recording:
Test all audio /visual equipment prior to the session to assure proper placement of microphones and other applicable
Check the location where it contain quiet location
Should make the participants speak slowly, clearly and loudly for recording purposes
Thanking t
Ask all participants to switch off the mobile phones
Where possible use digital medium for sound recording
Conduct a rehearsal in the venue and brief participants before you start to save time during the recording
The recorded audio/video files are then transferred into CD and sent to the chosen transcription service provider. The need of the transcript is for reference in the library or as a study material for marketing teams or student’s pursuing higher level of education or research groups.
